Who We Are
We design & build brands, campaigns & digital projects for businesses large & small.
about us
We’re Groundup Marketing an integrated marketing Ad Agency, born and bred in Kenya.
We are a bunch of nice people with yonkers years’ experience in marketing and research.
We have some of the most creatively smart and hardworking people in existence. Our office is filled with wisecracking strategists who like getting behind closed doors listening to jazz, copywriters and designers who don’t believe in writing emails, account management who sometimes get emotional about the deadlines we get from our clients, media people who sometimes share free things with us and digital people who sometimes say things like ASO and others high on coffee.
Today’s world is defined by disruption. Disruption in technologies and industries, in political, social structures and consumer expectations.
This means that marketing communications is constantly evolving, so change is our constant. We leverage on our diverse perspectives, Target Audience understanding, insights and AI to connect seemingly with the disparate shifts and indicators of change.
This means that marketing communications is constantly evolving, so change is our constant. We leverage on our diverse perspectives, Target Audience understanding, insights and AI to connect seemingly with the disparate shifts and indicators of change.
We consistently anticipate what’s coming soon, identify trend and insights, that inform strategies that enable us to consistently develop disruptive execution plans. We at Ground Up Marketing love to experiment and innovate to grow brands, because the world today demands consistent fresh perspective to build stronger connections that deliver more valued and valuable connections.
our promise
From discussion, deliberation and heated debate comes the insight: We know you don’t have the luxury of time or mistakes.
You need an agency that is innovative and agile, yet also precise and performance based. We promise to be that a partner that learns fast and acts fast, that can make ON POINT decisions, WITH SPEED & to deliver greater business results.
You need an agency that is innovative and agile, yet also precise and performance based. We promise to be that a partner that learns fast and acts fast, that can make ON POINT decisions, WITH SPEED & to deliver greater business results.
As an outcome-focused business, we apply evidence and data-based solutions in order to drive performance and growth. We balance the pressures of brand and demand, of long and short-term growth, of one on one experiences versus mass marketing, and of efficiency and effectiveness in our communications. And as we leverage technology, data, and analytics to guide us in the balances we have to strike, we are emphatic towards the consumer in it all. For it is ultimately the individual that we are seeking to influence. So, we commit to the practice of empathy – to understanding the unmet needs and untapped desires of the consumer to guide brand’s communications and execution.
To give back, we also train young lads and ladies by sharing our experiences to prepare them for the world of sales, marketing and advertising.
We engage target audiences across Kenya and the region with Above The Line (ATL) and One on One on ground (BTL) digital communication. Giving them personal, memorable, meaningful and relevant brand experiences to deliver brand value propositions
Our core competencies include: -
Lovely Clients
Numbers speak
We are always up for a challenge.
Nothing is more important than having a desire deep down to achieve goals.
1034
Unique designs
+
580
Completed projects
1376
